Le Biscuit was born in 1968 in the city of Feira de Santana, Bahia, and stood out for its regional pioneering spirit in the category of General Merchandising (Retail of Varieties). Our business model is diverse and resilient, based on multichannel, a modern and integrated distribution platform, and a portfolio of diversified products, offered at competitive prices. We believe that this business model, which has innovation in its foundation, helps us to boost the frequency of consumption and to promote a differentiated shopping experience for our customers.
Currently, we have a large and modern network of 141 stores, 136 of which are owned and 5 franchises, with approximately 140 thousand square meters of sales area, located in 14 states, in the North, Northeast, Midwest and Southeast regions, in 74 municipalities. , offering our customers a superior consumer experience. Since 2020, we have been present throughout the country, through our digital platforms, which form an integrated and efficient ecosystem, and enhance our growth. The modern layout of our stores, with a treasure-hunt model, in which the variety of products purchased per customer increases as new items are “discovered”, offers our customers a superior consumption experience, which we believe to be unparalleled in the retail sector in Brazil.
Throughout its history, Le Biscuit has always been a brand admired by suppliers, employees and customers. With modern and highly professional management, we continue to grow more and more and win new ones in a very natural way. As natural as being part of the home of more and more people. And to further strengthen the relationship with customers, Le Biscuit is also present in their daily lives through its social networks. Whether on Instagram, Facebook or Youtube, there’s always news and lots of tips for those looking for a Le find.